Under its diversification strategy, last year we launched our new business line, Descon Agri Businesses (DAB), with an agenda to disrupt agriculture value chains through innovative farming techniques and high-quality produce.

Inline with this initiative, six months back a specific area in Kasur was earmarked as the Descon Research Farm (DRF). The intent was to experiment with various innovative farming techniques on various crops to work towards our mission of transforming the agricultural landscape.

It is a matter of great pride to share that the first produce of rice from the targeted intervention, achieving both higher yield and better nutritional value, has just been sold off into the market. Descon Research Farm has officially entered the agri sector.